Creative and Social Media Forum: Nonprofit Perspective

8 09 2010

Next week, I’ll be participating in the Hispanic Chamber’s Creative and Social Media Forum, thanks to superwoman, Elizabeth Quintanilla from EQ Consultants Group. She’s organizing and moderating the event with some impressive creative & social media innovators. I was asked to discuss the nonprofit perspective of social media; basically, how to engage, raise awareness and build the advocacy for nonprofits in this space. I’m actually pretty impressed at the amount of nonprofits using social media in Austin. Between Charity Chat’s and GivingCity’s Facebook and Twitter followers, we have 100+ nonprofit users. Some of use social media well and some, not so well. I’ll be discussing the strategies that work – Engage, Equip and Mobilize. At the core, they’re basic community engagement principles that can be applied to this new medium. I see social media as an extension of our existing communities (personal interests, professional, church, family, etc.) that now can be transferred to online spaces; even create new communities; and when we engage in meaningful ways, we can open doors, connect, build networks and create advocates.

I hope you will join me in our Creative and Social Media Forum next week. RSVP on Facebook here or click on the image.

Adelante Austin: Getting Austin to boycott business in Arizona

29 04 2010

Yesterday, my friend Perla Cavazos posted the story about L.A. boycotting or “refraining from doing business in Arizona” in the L.A. Times. I thought to myself, what a bold move and way to show support and solidarity for Hispanics – immigrants and Americans! See excerpt from L.A. Times story…

“On Tuesday, seven members of the Los Angeles City Council signed a proposal for a boycott, calling for the city to “refrain from conducting business” or participating in conventions in Arizona. Councilman Ed Reyes, who coauthored the proposal with Councilwoman Janice Hahn, said he wants city officials to spend the next 90 days assessing the financial relationships that exist between various city departments and businesses based in Arizona.”

So of course, I asked myself, what about Austin? What can we do to help? So I posted the question on FB and Twitter and got some good responses.

After talking to a few peeps, online and off-line, I decided to take action. So this morning I called Mayor Pro Tem Mike Martinez’s office and since then have been communicating with  Bobby Garza. Both Mike and Bobby told me that they’re working on pushing forward a proposal to present to the Austin City Council to boycott business in Arizona. Sweet! And I was still trying to get some support via my Twitter amigos and it’s looking good.

So now I’m waiting on details from Bobby to set up a Facebook page to get all of Austin mobilized around this effort. I hope you will join me!



Be the Change 2.0

13 08 2009

I was recently on a social media panel with some pretty amazing nonprofiteers (Neff, Turner, Davenport & Adams) at the 501 Tech Club. We discussed how we use social media (FB, Twitter, YouTube, Linkedin, etc.) to engage our volunteers, donors and peeps.  I was amazed by the turnout. There are lots of people utilzing these new tools and even more wanting to know how to best use them. I am a big fan of social media so I’ll be the first one to tell you to start picking it up!  Interested in learning more about it?  Here’s an article I wrote for GivingCity Magazine – The Guide to Doing Good in Austin.

Any nonprofits using social media out there already? How do you use it? How does it help your nonprofit?

Inquiring minds want to know!

Be the Change 2.0Be the Change 2.0

Mando & TacoJournalism on

9 04 2009

It’s been tacos all week! Check out the latest on Taco Journalism on Austin360.

El Rey de Twitteros

12 02 2009

Ever since I started Twitteando, I’ve wondered how many Latinos live it, love it, & Twitpic their tacos with it. So in my great search for other like-minded enthusiasts I ran into a paisano, Matt Reyes – El Rey de Twitteros. So of course, I joined and was curious, ever since he made it big time! by hitting 100 new members on the site. So I sent him a few of preguntas and this is what he had to say….

@elmundodemando: Tell me about yourself.

@mattreyes: Uh oh. En serio? Let’s see. I’m from a very small town in the Big Bend part of Texas. Grew up the son of a butcher and a librarian (the only meat I eat is chicken, but I do love to read). I am a Longhorn alum and now work in Hispanic marketing in Austin, Texas.

@elmundodemando: Orale! (That’s just our way of acknowledging and/or agreeing with his statement)

@elmundodemando: Oye mang, Que es Twitteros?

@mattreyes: Twitteros is a community for Latinos who Twitter! Put simply: if you use Twitter and you’re Latino, you too can join!


@elmundodemando: Is it only for Latinos or can other people join?

@mattreyes: The cool thing about being a Latino is that it’s a culture and not an ethnicity. Meaning, puedes ser un ranchero con blonde hair, a twang accent, and with the last name Jones and still be a Latino. In other words, if you can laugh at the jokes on George Lopez, you might be a Latino.

@elmundodemando: Are there a lot of Latinos on the onlines? What about Twitter?

@mattreyes: I’d say there’s a sizable amount, but we’re not as near where we should be. But, the cool thing is that if we don’t own a computer, we’ll find a place where there is one (libraries, the tienda down the street, or at a primo’s house). I think it’s our job as influential Twitteros to help guide gente onto the web and have them share their stories!

As for Twitter, we’re a-growin’. Those who are on there are very active! They are well-connected and know how to cultivate their relationships.

@elmundodemando: Palabra!

@elmundodemando: So what kind of stuff happens on Twitteros?

@mattreyes: Todo party 24/7. In all honesty, anything can happen on Twitteros. People talk about music. If you have a question about the economy, Twitteros can ask our 100+ members! Surely, there’s someone who has an answer! If you’re looking for more people to read your blog, it’s GREAT for networking. If you just want someone to talk to, that can be arranged as well! Really, it’s a place and a forum to talk about whatever you think impacts you, our community, and the world!

@elmundodemando: Yeah, it’s like a carne asada or a kick-back, except you just eat by your laptops (while you’re on the onlines)!

@elmundodemando: Dime brothé, How can people join?

@mattreyes: Just log on to and click “Sign up!”

@elmundodemando: Que mas?

@mattreyes: What? Nothing about tacos? #3 at Maudie’s! Cripsy chicken tacos!

@elmundodemando: Thank you very much y muchas gracias!