The New Philanthropists: Fundraising with Diverse Populations

12 08 2011
This week I was at a GivingCity gathering. We were discussing all things nonprofit and of course, the hot topics were fundraising and board diversity. Well, we were also giving props to Monica Williams for another amazing issue of GivingCity Magazine. She makes philanthropy look good! So back to “the opportunity.” If you know my work, I’m all about opening doors; in this case, doors to passionate people that aren’t normally asked to give. There are a lot of assumptions out there about Latinos and African-Americans and their take on philanthropy and as most of us know, if you don’t ask, you’re not going to get it. One of the reasons why communities of color may not give to “mainstream” nonprofits is because they do not have relationships with these organizations. So, there is the opportunity; the opportunity to start forming relationships and find ways to cultivate donors within Latino and African-American communities. Start today and join us for our next Engage501 learning session!
The New Philanthropists: Fundraising with Diverse Populations 
Tuesday, August 23, 2011
9:00am – 12:00pm
Sponsored by Austin Community Foundation
4315 Guadalupe, Suite 300
Austin, TX 78751
In partnership with:
Session Descripton:
The face of philanthropy is changing. The New Philanthropists are innovative, creative, and multi-generational; they have strong cultural identities, and they are ready to invest in causes, issues and nonprofit organizations. They are the future workforce, consumers and community leaders of Texas. According to Selig Center/Multicultural Economy Report, Hispanic/Latino ($181 billion), African-American ($72 billion), and Asian ($34 billion) buying power is well over $287 billion combined, creating a wealth of fundraising opportunities for organizations throughout Texas. In order for nonprofit organizations to remain relevant with these diverse populations, they need to understand, engage and create relationships with these communities. Learn ways to create meaningful relationships with the New Philanthropists.  Gain greater understanding of their motivations, culture and giving patterns, while learning to identify influencers (individuals and groups), opportunities and barriers.
Featured presenters include:
Celeste Guzman, Fundraiser, University of Texas at Austin
MaryBeth Gasman, Professor, University of Pennsylvania
Mando Rayo, VP, Engagement at Cultural Strategies
Nelson Bowman, Director of Development at                   Prairie View A&M

				




Donate Anywhere for FuturoFund

20 10 2010

Si Se Puede..donate anywhere! I’m part of a national online fundraising effort to make giving easier through Razoo’s DonateAnywhere widget. See the link on the side bar—->

Razoo and the ‘zooGooders Council, a group of nonprofit and philanthropy leaders across the U.S. are joining forces to use the widget to raise money for their favorite charity. I’ll be helping FuturoFund Austin.

Por Que FuturoFund? Latinos are the fastest growing population in the U.S. and are the future philanthropic and civic leaders in communities across America. I want to help Latinos do their part in giving back to ALL communities. Futuro Fund Austin will inspire and help Latinos step up, lead and give to their communities.

Por que Razoo? They’ve raised millions of dollars nationwide and the DonateAnywhere widget is new and innovative tool that will make giving a lot easier.

Ready to help FuturoFund Austin? Click on the DonateAnywhere button!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Check out the press release here.

Here’s the zooGooder Council…

The ’zooGooders (http://blog.razoo.com/zoogooder/) include the following organizations and thought leaders:

Andre Blackman of Pulse and Signal at http://pulseandsignal.com/

Tom Dawkins of Out There and Back Again at http://tomjd.wordpress.com/

Nicole D’Alonzo of Niki’s Notes, http://nikisnotes.com/

Abby Flottemesch of Atlas Corps at http:// http://www.atlascorps.org

John Haydon of his eponymous blog, http://www.johnhaydon.com/

Jessica Kirkwood of Hands on Network at http://handsonblog.org/

Rachel Matthews of A Southern Fairy Tale at http://asouthernfairytale.com/

Armando Rayo of Cultural Strategies/El Mundo de Mando, https://elmundodemando.wordpress.com/

Jennifer Roccanti of Miriam’s Kitchen at http://www.miriamskitchen.org

Amber Rodriguez of Noah’s Kitchen at http://noahskitchen.wordpress.com/

Jenna Sauber at Lagniappe at http://jennasauber.com/

Andy Sternberg of his eponymous blog, http://andysternberg.com/

Andrea Weckerle of CiviliNation at http://civilination.org/supportdonate/

Jennifer Windrum of WTF Lung Cancer at http://www.wtflungcancer.com