America today is not the same as America 10 years ago. America is becoming younger and more diverse and shouldn’t our organizations reflect that change? Well, now you can start the process of being a more multicultural and relevant organization and connect with these communities. Whether you’re looking to market your organization to a more multicultural audience to get the word out about your organization, connect people with services, recruit new volunteers or board members, Multicultural Marketing is just for you. This workshop isn’t just another data driven session; more importantly, it will answer the question of “how”; how to get started, how to connect, how to engage, how to build trust and how to make your organization more relevant to a multicultural audience.
Workshop Series by Cultural Arts Division, City of Austin EGRSO
Date: August 17, 11:00 a.m. – 2:00 p.m.
Location: Austin City Hall, Boards & Commissions Room 1101 (301 W. 2nd St. Austin 78701)
Attendee Limit: 40
Are you interested in engaging new or more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but creates trust and builds advocates for people and organizations. Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; and ways your organization can start to engage and market to diverse populations.
Do you have questions about reaching a more diverse audience? Feel free to post questions in the comment section. I’ll respond and hopefully see you at the workshop!