Next week, I’ll be participating in the Hispanic Chamber’s Creative and Social Media Forum, thanks to superwoman, Elizabeth Quintanilla from EQ Consultants Group. She’s organizing and moderating the event with some impressive creative & social media innovators. I was asked to discuss the nonprofit perspective of social media; basically, how to engage, raise awareness and build the advocacy for nonprofits in this space. I’m actually pretty impressed at the amount of nonprofits using social media in Austin. Between Charity Chat’s and GivingCity’s Facebook and Twitter followers, we have 100+ nonprofit users. Some of use social media well and some, not so well. I’ll be discussing the strategies that work – Engage, Equip and Mobilize. At the core, they’re basic community engagement principles that can be applied to this new medium. I see social media as an extension of our existing communities (personal interests, professional, church, family, etc.) that now can be transferred to online spaces; even create new communities; and when we engage in meaningful ways, we can open doors, connect, build networks and create advocates.
I hope you will join me in our Creative and Social Media Forum next week. RSVP on Facebook here or click on the image.